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"Kourtney explains that chaste tree berry may help relieve PMS symptoms, citing several studies that link the herb extract to reduced breast pain, swelling, cramps, and food cravings."
Love ‘em or hate ‘em, the Kardashians may just be the ticket to make the menstrual cycle cool, or, as they would say, “lit.” Kourtney Kardashian recently brought a heightened spotlight on menstruation via her new website and e-commerce brand, Poosh, where she is using her platform to make natural, wellness-focused lifestyle options both accessible and trendy to her fan-base. She’s speaking up about menstrual health conversations, declaring “the source of life shouldn’t be embarrassing or hard to talk about," and even recommends exploring herbs - including chaste tree berry - for PMS and period pain. Alright KK, we've got to agree with you on this one!
Kourtney has gained attention for being the most health conscious of the sisters, regularly sharing recipes like her avocado pudding and signature salad. Kourtney has recently addressed the topic of women’s health on her new site. She brought on her registered pharmacist Dr. Mona Vand to share her “All-Natural Cures for PMS” in which Vand offers alternatives to over-the-counter pain relievers or birth control.
In particular she explains that chaste tree berry may help relieve PMS symptoms, citing several studies that link chaste berry extract to reduced breast pain, swelling, cramps, and food cravings. All of which support us using chaste berry as the star ingredient in our organic Hormone Balancing Elixir.
Kourtney K isn’t the first celebrity to promote natural remedies for period pain. On her popular site Goop, Gwyneth Paltrow featured an article “Herbs and Supplements for PMS” speaking to the benefits of chaste tree berry, and actress and author Alicia Silverstone also shares tips for curing PMS through a plant-based diet in her book The Kind Mama. A true social change is upon as the world of wellness is providing us with health information accessible through our devices.
With celebrities backing these alternative options and more millennials rejecting the birth control pill, we are seeing that the future of managing menstrual symptoms may involve more holistic approaches than pills and potions.